Whether you are starting your own new company or have an existing business, this question might have popped up before – Do you need a website for your business? And if so, why? Well, if your reading this, chances are that you might be confused about whether to get a website for your business.
Here are 7 reasons why you might consider having a website for your business.
1. Customers expect it.
Having a business in 2019 means you have to be digitized because 99% of all your consumers are. Before consumers visit your brand or physical company, they find it convenient to go online and check what your brand has to offer them.
If your online presence is not up to scratch your consumers might miss your brand entirely. More
than half of all your consumers head straight to your brand’s website for company or product info. The main value in 2019 is attention and all the attention is on mobile devices. So also make sure your website works on a phone.
2. Cost-Effect Solution.
When a company or start-up enter the market, they spend a lot of dollars creating brochures and distribute them or try to get their business in the local paper.
Instead of wasting your dollars on non-measurable ROI (Return on investments) use your digital presence aka your website. Sending traffic to your website provides you with the marketing opportunity of the century.
You can track all your potential clients and then retarget them on all your special and new ideas, and having a website designed is a once of payment then it’s yours to do with as you please.
Even if you get most of your business through networking and personal connections, they will want to check out your website.
3. Accessible Around the clock
Today the word instant gratification is thrown around like candy. But there is a truth to it. If you want something done you go onto your phone, into google and search for it.
If your customers do exactly that for your business, and they don’t find you they will go to your competitors.
4. More Paying Customers
In the digital world of 2019, more than 2.4 billion people use the internet every day, Google, Facebook, Instagram Twitter ext. 90% of those people have purchased something or contracted a company online in the last 12 months.
So by not having a website you can’t track them and can’t market or retarget them and might be missing out on a HUGE piece of the pie.
The digital world has opened a whole new perspective of marketing for businesses all across the world. Your website can strategically attract new customers and businesses that can prove to be very beneficial for your brand.
With all the marketing analytics you can literally see who did what when, where and for how long on your website.
To put this in perspective. You can make an informational video about food.
Target that video on Facebook to everyone that browsed your cutlery website for the last 3 months. Then place an add in front of the people who were interested in the video redirecting them to your website with a special on knives.
6. Control your Narrative
It’s true that you can’t control what people are commenting about you no social media, but you can influence public perception by creating your own story via a business website. This way, people can get the whole story. That’s why it’s always best to back your bark. Talk post and share content that you are competent in.