Branding is the most important factor to consider in business. So many people might disagree with me but let’s not get confused by the semantics:
Your brand is your reputation. And your reputation in perpetuity is the foundation of your career.
A brand is about how someone feels at the moment when they interact with your business.
You all have emotions you feel in reaction to names like “Coca-cola”, “IBM”, or “McDonald’s.” Whether good or bad, you have a reaction.
When you hear the name Web Unlimited, Just the name articulates Unlimited or infinite web or website.
The best companies in the world don’t sell. They brand. For example, Apple never tries to “convert” you into buying an iPhone. Instead, they paint a picture of the “iPhone experience.” They focus on branding.
This doesn’t mean you shouldn’t sell but just keep in mind that branding is a HUGE factor that most businesses don’t focus on.
1. Good design equals trust in a transparent world
From dating apps to online shopping, we choose products, services and people based on beauty.
Successful business owners know this well.
According to Adobe, companies with a strong design outperform companies with a weak design by 219% on the S&P Index (a stock market index) over the span of 10 years.
In fact, 48% of people surveyed by Tyton Media said that the website design of a business was their number one factor in determining the credibility of that business.
So not only is good design directly tied to success, but it’s also tied to trust.
In a world with all these social networks, everything is transparent. Everything you do is captured — with YouTube, Facebook, Instagram, Snapchat, Twitter, etc. Every part of your movement is on record so creating value and trust under consumers should be your NO.1 priority.
When people work with a company, they want to know they’re working with professionals. Investing in professional design shows that your business values professionalism and sends a powerful message to potential clients or customers. You only have one chance to make a first impression, and using a professional designer helps you make it as effective as possible. Investing wisely is key to sustaining and growing your business, and design is no exception.
2. Think like a marketing company
Business owners haven’t fully grasped the attention shift we are doing business in today. All of the attention is on a mobile device in your customer’s pockets.
Spending money on billboards and newspaper ads and flyer is crazy.
I understand the fact that that was how business was done in the paste however just the mere fact that you have no measurable ROI (Return on investment) on most of your printed marketing platforms means you don’t even know if you made or lost money.
But now, you can produce as much content as you want across social platforms.
This has paved the way for a new type of marketing. Instead of selling constantly like businesses used to, you can create helpful, educational, entertaining content and use it to get sales long term.
Whether it’s Facebook, Twitter, Instagram, Pinterest, or any other platform, social media is one of the best ways to connect to customers, go viral, and make a name for your company.
But in the age of aesthetics, you won’t get far with your social media strategy with poor designs. So always keep in mind the visual world we live in.
3. Hack Cultures and buy ads
Knowing your ideal customer is the only way to target future potential customers. Living in a world where there are so many attentions to grab online, it can become overwhelming to try to market to a specific group or target audience.
Because simple creating a Facebook add to all your friends isn’t enough. Don’t get me wrong spending money on adds is one of the best and cheapest ways to reach an audience but doing it right takes practice.
Here are some of the questions we ask our clients to find out exactly how to market to their audience.
Ideal Client Avatar template Free download: http://webunlimited…..
If you can understand what’s truly relevant in culture, you can create an unbelievable opportunity for yourself. Culture hacking deserves its own blog post, but the best advice I can give here is to take advantage of influencers.
4. Back Your Bark
Being a brand for the sake of being a brand is usually the quickest way to not be a brand.
The first step to building a brand is to be self-aware about what you have to add to the conversation. You have to understand what you do and the things you want to talk about. You’re only as good as your competence lets you be. So don’t spitball about things outside your industry.
This doesn’t mean you can only talk about business related topics. Consumers love variation, it’s literally one of the 6 human needs.
5. Document, don’t create
As mentioned to create a brand would require you to flex your social media skills and if you want to be heard on social media, you have to put out a LOT of content.
You should be doing a long-form vlog or podcast at least once a week. You should be posting on Instagram and Snapchat at least 6-7 times a day.
Now, that sounds like a lot. And it is.
But here’s one great piece of advice that’ll help: Document. Don’t create.
Think of it like Keeping up with the Kardashians vs Star Wars and Friends. One is more practical to create, while the other takes some creativity in coming up with stories. The first is simple for most people (including myself). The second is harder.
The reality is, it’s much more valuable to talk about the process than the advice you think you should be giving them.
Ultimately, it’s quite simple to build a brand.
Know what you’re talking about,
put out content around it,
and run ads.
Watch what happens to your personal brand/business.